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Category Archives: Augmented Reality

Search engine marketing to integrate augmented reality

not Google is known to rest on its laurels, and although the search engine marketing experts were quick to offer the company is a dressing down over his immediate search, it seems that the concept of Google Instant be integrated by the Society for augmented reality in the optimization of search engines .

On TechCrunch Disrupt IT Conference in San Francisco, Google CEO Eric Schmidt suggested, such as Instant Search was designed for end users experience a useful search engine marketing.

M. Schmidt, the idea of ​​using technology for automated searches Google for people searching the Internet on their mobile devices could produce – such as smart phones and tablet PCs -. Among the conference participants

He suggested that applications can use the automated information outside the search area to create accurate, location-based search results pages of the engine.

These “enhanced version of humanity,” Mr. Schmidt claimed, is a concept that has been increasingly adopted by the IT industry. “We can with improvements in algorithms, more information, with your permission, and so on … you can approach the question, you answer really, “he said. The move could see pay-per-click advertising and natural search engine optimization approach, as companies for geo-specific markers that would pay the men influencing the results of search engines.

would be generic, global approach to website optimization is less relevant in a way that Google would automatically boyfriend with a company other keywords relevant keywords, not even the individual Web users think.

How a pizza restaurant on Market Street in Manchester would have to make sure its location is easily accessible on Google that people in the city in search of local restaurants, the result will be site specific.

These developments are a number of Google products in progress – and they are already having an impact on the optimization of search engines – but the commitment of Mr. Schmidt for data collection and Augmented Reality has shown that there is no turning back for reference agencies . Companies must begin innovations, if applied to more complex search criteria to all Internet users, the technology giant.

meeting will be monitored

Augmented reality and the tourism industry

Augmented Reality (AR) allows recording of moving images and mingle and be viewed in real time. Most of the past, augmented reality applications focused on entertainment, such as kiosks Lego, futuristic baseball cards and even a virtual tour of the starship Enterprise. Recent applications have shifted their attention. By providing travelers with useful information and answers to questions

What is Augmented Reality means for tourism?
Augmented Reality applications include various layers, such as museums rely on historical sites, restaurants and real estate to name a few. Tourism-layer, but is most commonly used. This makes sense as tourist information, travel experience easier, safer and better informed, so travelers to discover the goal before them.



Here are some examples of how augmented reality has been used in tourism
TripAdvisor launched its App Augmented Reality Tours iPad This month, to create images with Google Street View to a virtual walk through the various destinations. This application may not be as advanced applications of Layar, Lonely Planet and mTrip, but it is more useful and enjoyable to use as a 2D map.

Beijing Institute of Technology has created a virtual reconstruction of Yuanmingyuan destroyed, a local historic site in 1860 during the War of Opium, by the use of different paints and sketches. They built an observation platform to use coin tourists to see what can be used to look Yuanmingyuan.

The Abbey of Cluny museum in France has a huge screen augmented reality, a window on the past, if you the users to travel in time and a pre-l’Abbaye destruction. GraffitiGeo launched the first augmented reality app restaurant recommendations. Just point your phone in a restaurant and instantly see the display.

There are many applications of augmented reality, too many to mention, so just a blog. Did I forget your favorite? Please share with us in the comments.

USA Today Super Bowl Ads Augmented Reality

USA Today Super Bowl Augmented Reality Show

giant newspaper USA Today has recently published two issues, which gave readers an interactive experience of the Dallas Cowboys Stadium, home of the Super Bowl, for Augmented Reality. Readers had to use their smartphone with 3D features and audio in the newspaper. Built improving

Pepsi sponsored the fourth number in February, a tour of 360 of the Dallas Cowboys stadium included, with an interior different external and highlights. The experiment included a video introduction and tour of the stadium and Cowboys owner Jerry Jones.

7th February issue of USA Today, sponsored by Papa John, star of an animated 3D view of a key to enter the game, with the possibility of player statistics.

How it works

readers had to download and install junaio the application for free on the App Store for iPhone. Once the app is installed, it had to point their phones to do with their mobile phones, cameras, on some pictures in the newspaper, bringing the game to life. In short, augmented reality allows real-world environments with computer animation> / a>.

wife Lisa Murphy, director of product marketing for junaio, San Francisco, said, USA Today and a Junaio coverage of Super Bowl would be to create an experience never seen before. To give life to the Super Bowl on top of the newspaper is surprising to readers.

In return, Steve Kurtz, vice president of digital development at USA Today in Washington, said: such as mobile phones and tablets are ubiquitous and more powerful, the possibilities for the provision of information and entertainment to increase that complement each other

Features such as image and object tracking

Augmented Reality – Mobile Marketing infusion

* real-time extension of reality, linking the “offline” with the world “online” world.

* Real-time creating a more integrated experience between these two worlds.

* Real-time enriching our environment with our meta-data through mobile devices.

I think these are the possibilities and purposes, where the role of mobile marketing and mobile devices have been waiting, activated. Augmented Reality

Augmented Reality is defined on Wikipedia:

“Augmented Reality (AR) is a research area in computer science, with the combination of real data and computer-generated (virtual reality), where computer graphics objects are blended into real images in real time offer. The term is believed to have been in 1990 by Thomas Caudell, an employee of Boeing invented at the time.

is currently the most research with AR the use of live video, including digitally processed and “augmented” by adding computer-generated graphics involved.

Search using motion tracking data, the recognition marker benchmarks using machine vision, and the construction of controlled environments containing any number of sensors and actuators. [...]“ ​​mobile marketing has been the tendency of a future. A look at the figures published by the company eMarketer, and other, mobile increases, the advertising budget and use on the rise.

But I do not think mobile marketing is her true destiny and purpose.

think is in the SWOT and Five Forces, API, etc., there are challenges such as regulatory and infrastructure replaced, changing consumer behavior and overcome so on.

the value proposition of mobile use is fully and clearly differentiated?

But what if the mobile device will offer new experiences to improve and integrate the two worlds in a much more relevant, useful, fun and unique way, supplied with electricity through Augmented Reality?

It will encourage business oppertunities

, mobile use and its value proposition and benefits / requirements of real-time connectivity for mobile users.

The foundation must be set in motion the cycle of innovation that is already in advance of course.

Only a few examples:

* Apple will release it to developers of augmented reality applications when the iPhone OS 3.1.

* will be deployed

investment in technology and innovative business applications (for example, look at the initiatives of AT & T) and

* The 27 telecom ministers of European Union, to new laws that will create a larger market mobile agreed.

Many sectors and industries of Augmented Reality and the experience they create for their benefit to users, you think of industries including gaming, real estate, travel, GPS, retail and many others, in the interminable Tap water is added applications (by telephone).

and universities are already working on innovative applications, including the web to find three examples, the first, the GPS is concerned, the second important application of real estate, and the third is a social tagging service .

What is your opinion and view of augmented reality with regard to mobile marketing?

The LG Optimus 7 including research scanning using augmented reality (AR) camera technology

The LG Optimus 7 Search offers scanning using the Augmented Reality (AR) camera technology, cards that offer points of interest and much more, it comes with the camera of 5 megapixels . The handset, the new operating system Windows Mobile 7 also runs an impressive splash screen, which can be customized with the automatic update of the tiles for the latest announcements and news.

In addition to the Zune music player that can seamlessly tracks, albums, and more, the phone also has an integrated FM radio and allows you more music, and tiles and games on the Zune Market integration feature to add. For gamers, the handset also offers Xbox Live integration allows to play console quality games on the phone with your Xbox profile.

Optimus 7 is a 5 megapixel camera with auto focus and LED flash shooting mode intelligently. It is capable of both imaging and create high quality video clips in high definition, which can be offered wirelessly with a compatible device like a laptop or a TV with DLNA DMR split share Wi-Fi connectivity. They can also be instantly shared on social networks through Facebook or Windows Live integrated and secure with the function of SkyDrive. In addition, the handset 16 gigabytes of internal memory, so there is plenty of room for photos, videos, applications and more.

The handset also offers all the features desired phone ePol with the hub that offers all your contacts in a simple interface where you his picture, details and updates of existing social networks, and press Watch on the touch screen to call or message. SMS (text) messaging support wire s (such as conversation view) and the handset features an intuitive Outlook client e-mail, along with its synchronization options for contacts, email and calendar. Twitter is easy with an integrated application that also supports a feature of voice to text, you can talk to your tweets, wherever you go. Other features include the web browser on Windows Internet Explorer to delete the HTML web pages.

LG Optimus 7 has an impressive design with a great new operating system that offers a unique approach and fresh to the home screen combined with tiles, which can be adjusted by setting the-minute information you want and need, when you turn on your phone. The People Hub makes it easy to keep in touch with friends, while the Xbox integration provides incredible functionality for players.